To call it an NFT brand is almost to do it a disservice for this is a next generation Metaverse blue chip in waiting. 3.Throughout 2021 with all its NFT mania one brand has risen to the challenge of uniting the worlds of streetwear, blockchain and gamer culture. This project exemplifies one of Zaptio’s passions: the democratization of the creative process-a driving force behind all of his work. ![]() Additionally, the Space Drip collection gave 18 up-and-coming artists the opportunity to design their own RTFKT x Nike Air Force 1 NFT sneakers that could be redeemed for physical pairs of shoes. To date, the partnership has produced revered NFT collections, including MNLTH, Nike x RTFKT Dunk Genesis Cryptokicks and Clone X Forging. The deal was the first major acquisition of a Web3 company by a global brand, and serves as an industry defining model of how brands can strategically and successfully enter the space. Nike acquired RTFKT in December 2021 to help accelerate the legendary shoe brand’s digital transformation and “serve athletes and creators at the intersection of sport, creativity, gaming and culture,” according to Nike’s CEO John Donahoe. CloneX is ranked as the 7th largest NFT project in history, and is credited with redefining virtual identity and Avatars in Web3. RTFKT is best known for its Metaverse-ready sneakers and highly coveted NFTs, which include collaborations with groundbreaking artists like Takashi Murakami, with whom RTFKT created its iconic Clone X NFT collection. A true innovator in the space, RTFKT invented the forging mechanic allowing collections to spawn physical items from their NFTs. In 2020, he and a small team of three co-founders decided to merge their passions and professional expertise to create what would become the future of fashion and collectibles in Web3. ![]() RTFKT was born from Zaptio’s love of gaming, sneakers, and crypto culture. Passionate about technology from a young age, Zaptio turned a childhood obsession with all things gaming, collectibles, and crypto into a career building startups that combine the worlds of tech and streetwear, disrupting the sneaker industry, and building online communities of millions. With deep experience in end-to-end product development and launch, viral marketing, and building future-focused start-ups at the forefront of streetwear, fashion, and Web3, Zaptio has made it his life’s work to bridge the gap between the physical and digital worlds. A creative curator and investor, he has built visionary companies at the forefront of culture, tech, and Web3. Steven Vasilev, also known as Zaptio, is the co-founder of RTFKT and the Senior Director of Digital-Physical Product at Nike. ![]() Digital - Physical World Merging.īridging the gap between Digital & Physical ⚒️ □ We are here to accelerate our digital future now.Ĭo-Founder RTFKT, Building the future of digital sneakers & collectables. The RTFKT project was scheduled to take off in 2040, but the human development in consciousness has accelerated faster than anticipated. The response has been excellent, and RTFKT’s social growth has been almost frightening. There has been absolutely no evidence or legal action to justify these rumours.įor many years, RTFKT was an undefined collective, working strictly in the shadows, providing designs and concepts to game companies and a few select fashion brands, in 2020 they formed an entity to expand their services into the public metamarket. Rumours around a rogue AI (stolen from the Space X) used by RTFKT to create next generation designs are completely false and denied by RTFKT. ![]() RTFKT has maintained a reputation of being more than a little ahead of the cutting edge of technology, a rep that has many mystified, as they would appear to lack the resources and manpower to rival giants in terms of research and development in the birth of digital fashion. RTFKT is known to be creating viral sneaker designs, memes and collectible exclusives. RTFKT uses the latest in game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital artifacts. RTFKT is a very eclectic, creator led organisation. The Future is nowįormed by three friends at the beginning of the COVID era, RTFKT was born on the metaverse, and this has defined its feel to this day. Merging Worlds □⚔️□ Avatars, next Gen Sneakers and Collectibles for the Metaverse.
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